Landmark Environmental
Brand Identity
Client: Landmark Environmental
Credits: Jazz Miller-Davis (Design Director)
Description
The Landmark Environmental rebrand was a process of turning over a new leaf for the horticultural business. The process involved restructuring the business into two defined companies; Landmark and Habitec. Landmark took the role of a commercial horticultural business, while Habitec acted as a solely not-for profit environmental care organisation. The identity aesthetic heavily drew inspiration from the natural Australian environment of the Gold Coast where the client is based.
Design Direction
The core concept behind the branding was to blend elements of the Australian environment with a bold icon that visually represents the brand’s name. The pin-shaped icon, inspired by the name, serves as a versatile yet distinctive symbol for the logo. The brand’s colour palette draws from the natural hues of the Australian bush, while the eucalyptus leaf shape is subtly incorporated into the icon, reinforcing its connection to the landscape.
