Equal Access Safe Water
for Schools Challenge
Brand Identity
Client: Skyjuice Foundation
Credits: Jazz Miller-Davis
(Design Director)
Description
The Equal Access Safe Water for Schools Challenge is a charity event organised by the Skyjuice Foundation to raise funds for water purification projects in school communities across third-world countries. Our team was tasked with developing a brand identity, website, and promotional materials to support the fundraising initiative.
Fluid Design
Given the integral connection to water, the brand’s visual aesthetic was designed to reflect characteristics associated with fluidity. This included a rippling droplet effect incorporated into heading typography, both in static and animated formats, and flowing contour lines that introduced a textured wave pattern to the supporting background elements.
Design Direction
The identity's direction was centred on appealing to the audience and encouraging donations toward the cause. Imagery and statistics played a vital role in creating an emotional impact, highlighting the critical need for safe drinking water in school communities and motivating viewers to contribute.
