Master of Professional Psychology
Flyer
Client: Griffith University
Credits: David Sargent
(Design Director)
Description
This flyer was a project assigned to me during my internship at Liveworm Studio. The task involved following Griffith University’s brand guidelines to create an informative flyer for prospective students interested in pursuing a Master of Psychology. The brief was straightforward, focusing on clarity and adherence to the university's established visual identity.
Design Direction
The design process was centered around creating a structure for the information and images provided in the brief. Following the guidelines was key to ensuring that the flyer aligned with the Griffith University’s brand. The brand’s guidelines were well established and informative, leading to ease in developing a flyer that fitted within the brand.
The layout process came together smoothly with strong headings that allowed for ease of structuring and readability. The brand’s identity makes use of right angles between graphic elements that proved to be quite ridged to work around. Although, with some thought of structuring the text around these elements made for a cohesive flyer design.
